The Latin Grammy Awards, the most important awards in Latin music, were held in Spain for the first time in their history. Getting there is the dream of many artists, but the journey can be long. What if Uber could get them there first? That's why we created Uber Talent, the first Uber with a whole talent show on board. A once-in-a-lifetime opportunity to impress a jury of 3 of Spain's biggest artists and make it to the gala everyone dreams of.
Agency: Ogilvy
Creative Direction: Guille Fernández, Pablo Poveda
Art Direction: Adriana de Oliveira, Gabriel Pedrozo, Luis Contreras, Alejandra Vallejo
Copywriting: Antonio Capdevila, Álex Bernabé
Account Direction: Sofía Calonje
Account Executive Victoria Monje
Head of PR: Clara Sanchis
PR Account director: Cristina Escala
Social Media: Lidia Fraile, Lucía Abós, Sarah Van, Santiago Casero, Santiago Izquierdo
Production: Hogarth